10 tips to increase pub bookings during the Six Nations Championship

January 31, 2024
Group of rubgy fans smiling and cheering as they watch livestream of the Six Nations Championship in a pub

10 tips to increase pub bookings during the Six Nations Championship

The Six Nations Championship – a golden opportunity for pubs

Renowned for its intense rivalries, nail-biting matches, and unforgettable moments, the Six Nations Championship captivates sports enthusiasts worldwide.

With a massive global following, the annual tournament has become a cultural phenomenon, drawing in millions of viewers at stadiums and in front of screens. 

Pubs, as social hubs, can leverage the Six Nations fever to create a lively and engaging atmosphere, attracting fans eager to soak in the electrifying rugby action while enjoying the camaraderie that comes with it.

From using a Booking Channel like FANZO to creating an immersive rugby-watching experience, use the following strategies to turn your pub into the go-to destination for rugby enthusiasts. 

Two friends having a beer in a pub broadcasting live sport

How to increase pub bookings and revenue during the Six Nations Championship

1. Embrace Technology for Reservations

Start by using a Booking Channel that generates incremental bookings and brings sports fans to pubs, like FANZO.

FANZO is a platform that connects sports fans with the best locations to watch sports. It is a discovery app and website enabling sports fans to find the perfect venue, book tables and invite their friends.

In the UK alone, 3 million sports fans used the platform in the last year to find pubs and bars to watch sports in. These fans have an average dwell time of just under 3 hours, and an average spend of £29.42 per head, per visit. Almost double a non-sports visit to pubs*.

| Quick win | Connect FANZO to your existing reservation software with Mozrest. This seamless integration ensures no operational changes or risks of overbookings. Contact us to request an integration.

Pub full with rugby fans who booked a table via FANZO to watch the Six Nations Championship in livestream.

2. Create Special Six Nations Packages

The Six Nations Championship features the best teams from England, France, Ireland, Italy, Scotland, and Wales. Consider themed menus, such as country-specific dishes or rugby-inspired cocktails, to add a unique touch.

Developing enticing packages that include food, drinks, and exclusive perks will enhance the overall experience and encourage customers to choose your pub over others.

Here, for example, guests can win a free pint in one of Fuller’s pubs after booking via FANZO.

Banner Ad to win a free pint in Fuller's pubs during the Six Nations Championship when booking via FANZO

3. Promote Early Bird Reservations

Encourage customers to secure their spots in advance by offering special discounts or exclusive deals for early bird reservations. This not only ensures a packed house but also allows you to plan for staffing and supplies accordingly.

4. Host Pre-Match Events

Kick off the excitement early by organising pre-match events, such as trivia nights, live music, or meet-and-greet sessions with rugby enthusiasts. Creating a buzz before the main event builds anticipation and draws patrons to your pub for extended periods.

5. Utilise Social Media for Hype

Leverage the power of social media platforms to generate excitement. Regularly update your pages with match schedules, promotional offers, and engaging content related to the Six Nations Championship.

Encourage customers to share their experiences and use dedicated hashtags, amplifying your pub’s online presence.

| Quick win | Connect Facebook and Instagram to your existing reservation software with Mozrest. This seamless integration ensures no operational changes or risks of overbookings. Contact us to request an integration.

Four rugby fans watching the Six Nations in a pub are taking a selfie with their mobile phone to post it on social media.

6. Decorate for the Occasion

Transform your pub into a rugby haven by decking it out in Six Nations-themed decorations. Adorn the space with team colours, flags, and other rugby memorabilia to create an immersive atmosphere. A visually appealing setup enhances the overall ambience and entices passersby to join in the festivities.

7. Implement Loyalty Programs

Reward repeat customers with a loyalty program tailored specifically for the Six Nations Championship. Offer discounts, freebies, or exclusive access to certain events for those who frequent your pub during the tournament. This not only fosters customer loyalty but also keeps your establishment top-of-mind.

8. Collaborate with Local Businesses

Forge partnerships with nearby businesses to cross-promote Six Nations-themed offerings. Consider joint promotions with local shops or sports stores, creating a network that benefits all parties involved and attracts a diverse crowd.

9. Invest in Quality Audio-Visual Setup

Enhance the viewing experience by investing in a high-quality audio-visual setup. Clear screens, surround sound, and multiple viewing areas create an immersive atmosphere that keeps patrons engaged throughout the matches.

10. Gather Feedback and Adapt

Continuously seek feedback from patrons to understand their preferences and expectations. Use this information to adapt and refine your offerings, ensuring that your pub remains a sought-after destination for rugby enthusiasts not only during the Six Nations but also in the future.

*Source: FANZO, January 2024.

Eurydice Hallé
Eurydice is the Marketing Communications Manager at Mozrest. She develops the digital company’s branding and awareness and is passionate about helping restaurants increase reservations and deliver superior guest experience.